Shame on you Aer Fungus, you're getting worse

I was booking the flight to visit my sister in the UK in the next few weeks when I encountered some of the fun changes to the way this airline works. Every check-in bag must be paid for, which I vaguely remember some stuff on a consumer affairs program on the radio over the last few weeks. I need to fly into Heathrow as it's the easiest airport to deal with for visiting the sister, so I'm pretty much stuck with the fungus. I did check out bmi, but they're a euro more expensive when tax is included. I should have booked earlier :)
Well, the long and the short of it is that they have a check-box at the bottom of the booking page that tells you that you need to check the box to 'opt-out' of having your inbox spammed. I thought that the EU had rules stating that you needed to opt-in to have marketing sent to you. It's two bloody sentences long and I had to read it twice to make sure that I was not going to get spammed by checking on the box.