This is something that has always interested me. Certain typefaces cause me to think of certain things, just like certain pieces of music and certain half-seen images. The typeface personals is a collection of personal ads/dates oriented on different type faces. It’s quite a good description, and evokes some of the feeling that you get from looking at them. Then again, I know of at least one person who will think I’m talking a load of w**k.
All I have to say is that the fight between Helvetica and Arial is not over yet!
Straight apostrophes and quote marks did not exist in typefaces until the advent of digital type in the 1980s. It’s a computer thing, not a typographic thing.
[Listening to: Break On Through – The Doors – The Best Of The Doors (2:28)]